Digital marketing is an exciting field to work in. There is a lot to learn and new technologies and strategies are always emerging. To stay on top of the competition, part of your time is best spent on reading 🙂
Below you will find a list of books we think can help you do Digital Marketing better. Whether you are just starting your marketing career, or already working as a marketing professional.
Most of the books below you can find on Amazon. But we like to support our local library and bookstore;
- Kinokuniya in Dubai Mall
- BookWorld & Archies Bookstore & Library in Al Karama
- Public Libraries in Dubai
For convenience we broke down our selection in Marketing types.
(all-inclusive, video, content, email, copywriting, strategy, paid, social,
SEO, affiliate, influencer, automation & analytics)
Interested in the FREE ebook.. scroll through to the end and read how to get your book.
Happy Reading!
All-inclusive Marketing
1-Page Marketing Plan by Allan Dib
This marketing book by Allan Dib is best for beginners or small business marketers. You learn unique marketing plans for getting new customers. You also learn how to beat competitors and use direct response marketing. When it comes to social media and its use for Marketing the book is outdated (it advocates against its use for marketing).
| What we like | To keep in mind |
|---|---|
| Solid content foundation | Not for large-scale marketing operations |
| Suitable for beginners in marketing | |
| Helpful for small business marketers |
R.E.D. Marketing by Greg Creed and Ken Muench
R.E.D. Marketing offers a different approach to branding and marketing. It challenges traditional principles with a three-pronged strategy. The strategy includes Relevance, Ease, and Distinctiveness. This book by Creed and Muench is filled with engaging real-world examples. It offers fresh insights, making it valuable for seasoned marketers and newcomers. However, Sometimes, it includes unnecessary information and needs better editing.
| What we like | To keep in mind |
|---|---|
| Innovative three-pronged marketing strategy | Some redundancy and repetition in content |
| Rich in real-world examples and case studies | Needs better editing |
| Good for both experienced and beginners in marketing |
Video Marketing
YouTube Secrets by Sean Cannell, & Benji Travis
Sean Cannell and Benji Travis wrote YouTube Secrets, an easy guide. This book helps you understand the basics of a successful YouTube channel; over two hundred top creators share their proven methods they used to gain views and subscribers. This book is perfect for beginners who are starting their YouTube journey.
| What we like | To keep in mind |
|---|---|
| Easy to understand | Falls short in covering the latest updates |
| Valuable tips for beginners | Not for experienced Youtubers |
| Tips from successful YT creators |
Break Through The Noise by Tim Staples and Josh Young
Tim Staples and Josh Young wrote this book to show how to use social media algorithms for marketing success. Staples, the CEO of Shareability, shares a nine-step approach and engaging case studies, including successful viral video campaigns. The case studies provide insights for both marketers and entrepreneurs.
| What we like | To keep in mind |
|---|---|
| Practical nine-step approach to successful online marketing | Fails to cater to diverse business models |
| Fluent writing and engaging storytelling | |
| Contains real-world success with compelling case studies |
Content marketing
The One-Page Content Marketing Blueprint by Prafull Sharma
Prafull Sharma wrote a book to guide content marketing beginners. The book includes a single-page blueprint, a success roadmap, practical strategies, and free tools. It offers clear steps and quantifiable measures. This makes it a concise guide for understanding and using content marketing. At the end of each chapter, it includes actionable next steps. These steps will help you know exactly what to do. You will also find metrics to track progress and measure success.
| What we like | To keep in mind |
|---|---|
| Simplifies content marketing blueprint | Good for beginners |
| Provides practical strategies | Lacks advanced tactics |
| Actionable steps for quick results | ‘One trick pony’ type of method |
See You on the Internet by Avery Swartz
See You on the Internet is a guide for simple digital marketing. It’s especially useful for small business owners. Avery Swartz, a famous tech leader, presents a five-step framework that covers website development, SEO, social media, email marketing, and online advertising. This book helps non-technical readers to build an online presence. It doesn’t explore each topic in-depth.
| What we like | To keep in mind |
|---|---|
| Clear, user-friendly framework for digital marketing | More of an overview than an in-depth guide |
| Covers a broad range of essential online marketing areas | Lacks advanced digital marketing tactics |
| Ideal for business owners with no technical background |
Email Marketing
300 Email Marketing Tips by Meera Kothand
This book is a detailed guide for creating a successful email marketing strategy. It goes beyond just building a list and discusses Branding, effective welcome emails, and the need of an email editorial calendar. All the provided tips are aimed at improving subscriber engagement and increasing your sales.
| What we like | To keep in mind |
|---|---|
| A holistic approach to email marketing | Not a quick read |
| Practical tips and marketing strategies | These strategies need time to deliver results |
| Addresses common concerns with actionable solutions |
Copywriting
The Copywriter’s Handbook by Robert W. Bly, & Barry Abrams
The Copywriter’s Handbook by Robert W. Bly is a fundamental guide for anyone involved in writing or editing copy. The book offers many methods and covers advertisements, email campaigns, and website copy. The fourth edition now includes content marketing and online videos.
| What we like | To keep in mind |
|---|---|
| Covers a wide range of copywriting techniques | Not for experienced marketers or writers |
| Updated with modern digital marketing strategies | Lacks depth in some areas |
| Clear and concise guidance, ideal for beginners |
Marketing strategy
This Is Marketing by Seth Godin
This Is Marketing by Seth Godin is an all-time classic in marketing. In this book, Godin stresses the power of empathy, trust, and storytelling over other advertising tactics. It does so by focusing on solving people’s problems and building meaningful connections. With his book, he changed how people see and sell things in business today.
| What we like | To keep in mind |
|---|---|
| A Marketing classic | Some key messages are repetitively stated |
| Provides clear guidance on building trust and positioning brands | Missing some real-life examples and case studies |
| Advocates for empathy-based, customer-centric marketing strategies |
Paid Digital Marketing
Join or Die by Patrick Gilbert
Join or Die explores advanced PPC strategies using the author’s expertise. The author is a respected leader in the field. This book has case studies, practical insights, and lessons. It includes successful and failed campaigns, giving a full view of modern PPC and digital marketing strategies.
| What we like | To keep in mind |
|---|---|
| Offers detailed, real-life case studies | Might be challenging for beginners |
| Highlights successful strategies and notable failures | |
| Includes of different perspectives |
Social Media Marketing (SMM)
Social Media Marketing by Tracy L. Tuten
Tracy L. Tuten’s book, Social Media Marketing, is a quick guide. It helps both novice and experienced marketers with social media strategies and practices. This edition covers strategy formulation, content creation, community engagement, and analytics. It also includes practical case studies which makes it a great resource for marketers.
| What we like | To keep in mind |
|---|---|
| Covers a wide spectrum of social media marketing topics | Includes (irrelevant?) political comments |
| Includes current trends and platforms | |
| Well-written and beneficial for all skill levels |
Search Engine Optimization (SEO)
The Art of SEO by by Eric Enge, & Stephan Spencer
The Art of SEO guides you on how to please search engines and audiences alike with SEO. The book’s content delivers valuable knowledge for both beginners and seasoned practitioners. You learn about search engine algorithms and social media’s influence on page ranking. There are also various search opportunities, including video and podcast. The book explores AI in SEO and predicts future search trends.
| What we like | To keep in mind |
|---|---|
| Extensive coverage of SEO fundamentals and advanced concepts | Requires continuous learning beyond the book to thrive in SEO |
| Essential knowledge supplements to build a solid knowledge foundation | |
| Tips on leveraging AI and future search trends |
Affiliate Marketing
We tried to come up with what we think is the best book in this category. But it seems affiliate marketers have better things to do than to write books. The few books we tried were as bad as some of the affiliate tactics are 🙂 That being said, we love Mark and Gael at the authorityhacker.com. They didn’t write a book, but their training is a good substitute.
Authority Hacker Pro by Mark & Gael
Authority Hacker Pro provides practical, beginner-friendly training for affiliate marketing. The training closely replicates real-life scenarios to build passive income. The course has 16 advanced digital marketing blueprints to learn affiliate marketing. These blueprints include the latest experiments, discoveries, and stories. The purpose is to help you understand affiliate marketing better.
| What we like | To keep in mind |
|---|---|
| Active support community | Modules can be overwhelming for beginners |
| 30-day refund policy |
Influencers Marketing
From Individual to Empire by Laura Bull
This book presents practical personal branding advice for aspiring and established influencers. Laura Bull uses her experience in the music industry to give clear guidance and show examples that are easy to understand. Supplemental online tools make the brand-building process feel achievable. Bull has complemented accessible writing with exclusive resources. Therefore, this handbook is valuable for anyone looking to create or refine their brand.
| What we like | To keep in mind |
|---|---|
| Clear, practical personal branding advice | Mainly focussed on personal branding |
| Includes resources and exercises for hands-on brand-building | |
| A friendly tone of voice |
Marketing Automation
Marketing Automation Unleashed by Casey Cheshire
Marketing Automation Unleashed demystifies marketing automation for both new admins and strategy-focused professionals. While Pardot features prominently, Casey Cheshire emphasizes universal concepts over platform-specific technical details. This makes the book a versatile resource for grasping core marketing automation principles.
| What we like | To keep in mind |
|---|---|
| Marketing automation for a wide audience | Lacks tactical how-to guidance |
| Prioritizes strategy over configuration | |
| Insights apply across automation platforms |
Digital Marketing Analytics
Digital Marketing Analytics by Chuck Hemann & Ken Burbary
Digital Marketing Analytics offers a practical guide to learn insights from digital data. Chuck Hemann and Ken Burbary offer a complete analytics framework. It supports marketing professionals of all skill levels. The book enables readers to overcome barriers and achieve actionable insights. For that, it uses relevant data and gives step-by-step methods to readers.
| What we like | To keep in mind |
|---|---|
| Steps through basic to advanced analytics | Potentially too in-depth for newbies |
| Drives real-world marketing impact | |
| Useful for various readers and skills |
Final Thoughts
We think these books are the essentials for every marketeer that wants to thrive. Let us know if we missed one you highly recommend.
Want to get your FREE ebook? The first 20 people who fill out our contact form, include their book recommendation and let us know which one of the books above they want to receive will receive their book as soon as possible!
