Over the last few months Google My Business (GMB) added multiple tools and features to make it easier for businesses to keep customers informed. This week GMB rolled out support links that allows businesses to to their Business Profiles on Google. With this feature, merchants will be able to add a donation link, gift card link or both to their profile. And it also includes the ability to share a personal message to inform customers how funds will be put to use.
Google partnered with PayPal and GoFundMe for donations. For gift cards, merchants can link directly to the relevant page on their website or to their gift card offerings with one of Google’s eligible partners.
Unfortunately these features are not yet available in the United Arab Emirates. But, as Google says; “We know that businesses around the world are looking for financial support during this time. Our initial launch will begin with a subset of businesses to protect against misuse, with plans to expand to more countries, merchants, and partners in a safe and responsible way over the coming weeks.”
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