"This Audit really helped me secure internal funding for the Marketing/SEO budget. It allowed me to make data supported decisions on where to spend development resources, and what content to create next. Overall it helped to support my case when talking to the higher management.
Now I'm using the audit to create a digital strategy that integrates into the whole marketing strategy. And I received compliments from the top management about the updated reporting.
I also feel more confident now to start conversations with the development team, and to find the right balance between UX, SEO and technical design.. "