Now Hiring:
Freelance Email Marketing & Lead Automation Specialist
Location: Remote
About the position
We are looking for a technically skilled Email Marketing & Lead Automation Specialist who can manage end-to-end email campaign execution, lead capture systems, list management, and automated drip sequences. This role includes setting up domains for outbound campaigns and configuring sending infrastructure.
Job responsibilities
Email Campaign Setup & Management
- Build, test, and launch outbound and nurturing email campaigns.
- Create multi-step drip sequences and audience-specific messaging flows.
- Optimize deliverability and inbox placement through best practices.
Domain & Deliverability Management
- Set up and configure sending domains, subdomains, and mailboxes for outbound campaigns.
- Configure authentication protocols (SPF, DKIM, DMARC) and manage DNS settings.
- Conduct domain warm-up and ongoing health monitoring.
- Work with tools like Instantly to implement inbox rotation and sending limits safely.
Lead Capture & Data Flow
- Manage website lead capture (forms, pop-ups, landing pages).
- Ensure new leads flow into the correct lists, segments, and CRM fields.
- Maintain organized, clean lists with ongoing list hygiene and segmentation.
Automation & Tracking
- Build and optimize email automations and workflows (welcome, nurture, follow-ups).
- Implement tracking mechanisms: UTMs, custom events, click tracking, funnel metrics.
- Monitor performance dashboards and provide data-driven recommendations.
Tool Management
- Operate outbound email platforms, especially Instantly.ai (or tools like Lemlist, Mailshake, Apollo).
- Use integration tools to connect lead sources and automate workflows.
Who you are
You’re a technically capable email marketer who understands both deliverability infrastructure and campaign execution. You’re comfortable setting up domains, authentication protocols, and outbound tools, and you build clean, reliable systems for lead capture, segmentation, and automated workflows. You rely on data to guide decisions, work efficiently across multiple tools, and thrive in a fast-moving environment where you can independently take a project from setup to launch.
This is a freelance role with flexible hours, ideal for someone who can manage their own schedule, work independently, and deliver high-quality work without constant oversight. You’re comfortable operating asynchronously and adapting to workload needs while maintaining reliable communication.
Required experience
- Proven experience running outbound and lifecycle email campaigns.
- Hands-on setup of domains, DNS records, SPF, DKIM, and DMARC.
- Experience with deliverability optimization and domain warm-ups.
- Proficiency with outbound email platforms such as Instantly.ai, Lemlist, Mailshake, or Apollo.
- Building automated workflows, drip sequences, and multi-step nurturing flows.
- Managing lead capture systems, list segmentation, and CRM integrations.
- Strong understanding of tracking methods including UTMs, click tracking, and funnel analytics.
- Ability to troubleshoot sending issues, deliverability problems, and integration errors.
How to Apply
Email your resume to contact@www.rankability.ae with the subject line “Here’s why I’m your next Freelance Email Marketing & Lead Automation Specialist”
